5-Steps to Exhibitor Success
Make every dollar and hour your company invests support your business objectives and deliver measurable, financial value.
Brought to you by our tradeshow expert, Jefferson Davis of Competitive Edge.
STEP 1
GET CONTROL
Download FREE Planning, Cost Control & Measurement Tools
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Tradeshow Planning & Productivity Management Tool (Excel spreadsheet)
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Exhibit Budgeting & Cost Control Tool (Excel spreadsheet)
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Exhibit & Financial Performance Metrics Tool (Excel spreadsheet)
STEP 2
PLAN TO WIN
Complete 5 Strategic Planning Exercises at Target Timeframes
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1
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16 weeks prior | |
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2
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Identify & Attract Your Ideal Visitors | 12 weeks prior |
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3
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Manage Your Visitor's Experience | 10 weeks prior |
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4
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Manage Your Leads | 8 weeks prior |
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5
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Measure Your Performance & ROI | 6 weeks prior & update after show |
STEP 3
WATCH & LEARN
View live and on-demand webinars
ON-DEMAND
While there are many factors that contribute to a successful exhibit, two of the most important are:
- Your ability to drive enough of the right attendees to your exhibit and
- Your ability to optimize the short window of opportunity you have with each visitor.
ON-DEMAND
If you’re tired of letting external factors restrict revenue growth in your business and ready to proactively make 2022 your turnaround year, you will not want to miss this all-new business development and exhibiting success webinar. Leading sales, marketing and exhibiting expert Jefferson Davis of Competitive Edge has prepared a rapid-fire session that will get you fired-up and focused on what you need to do to grow your business through effective exhibiting strategies and techniques.
ON-DEMAND
With the pandemic shutting down live exhibitions, chances are your exhibiting program may be a little rusty and could use a tune-up. Now is the perfect time for exhibitors to look back, re-imagine and improve your exhibiting strategies with improving productivity as top priorities. In this strategic exhibitor educational session, 30+ year expo veteran and North America’s leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, will introduce you to his Exhibit Marketing Process. This proven-effective process will help you assess your current/previous level of execution and identify specific areas to focus on as you prepare for the re-opening of live expositions.
STEP 4
READ & LEARN MORE
Topical articles provide additional insights and ideas
PREPARE YOUR STAFF
MEASURE YOUR PERFORMANCE & ROI
STEP 5
ASK OUR TRADESHOW EXPERT
Email Q&A
IFMA's tradeshow productivity expert, Jefferson Davis, is available to answer any exhibiting productivity questions you may have. Take advantage of this free service to get quick expert answers to your pressing expo questions.