BIO

Blending strategic insight with operational precision, KATERINA KARASYOVA, FMP, SFP, has spent over 15 years helping organizations reimagine the workplace as a catalyst for business transformation. Her work bridges real estate, technology and human experience, driving smarter, more agile environments. 

As senior account manager and head of partnerships at Freespace, Katerina helps global clients unlock the full potential of hybrid work through data-driven portfolio strategies. Her leadership ensures that space planning is not just efficient, but deeply aligned with evolving employee needs. 

Earlier in her career, she led major FM operations for Mastercard at Cushman & Wakefield, overseeing complex transitions and office integrations across North America. Whether managing change or scaling workplace systems, Katerina brings clarity to complexity. 

A past president of IFMA’s Greater Toronto and South Central Ontario Chapter, and an IFMA Forty Under 40 honoree, she continues to lead with a sharp focus on aligning workplace strategy with business performance and long-term resilience.