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Event Marketing Guide + Toolkit

Promote your participation in
IFMA's World Workplace® 2022

Your go-to hub for tips, guides and templates

Thank you for supporting World Workplace 2022!

To prepare for the event, please use these helpful tips and materials to promote your participation in the conference and encourage attendance. The more attendees we welcome, the more insights and perspectives we can all draw from, making us better informed and prepared to manage our facilities. 

Getting started:

Refer to the Usage Guide for correct reference to the event name, theme, date and location.

Place ready-to-use logos and banners on your website.

Customize your communications for email and templates to share across your channels.

Use the talking points to highlight World Workplace at upcoming meetings and events or on social media.

Encourage members to follow and post thoughts, images and videos via #WORLDWORKPLACE and tag @IFMA

Usage Guide

Full Event Title


  • IFMA's World Workplace® 2022

    • Note that a superscript Registered mark should be used next to “Workplace®” on first reference.
    • Do not abbreviate as “WW” in external marketing, P.R., editorial or other formal communications.

Dates & Locations

  • September 28-30, 2022

  • Music City Center
    201 Rep. John Lewis Way S
    Nashville, TN 37203, United States



  • Take Center Stage

    In the workplace arena, you want to be sure your performance gets a standing ovation. As the curtain lifts on FM’s shift from purely operational to indispensably strategic, there’s no business like know business. Get your act together – this year’s marquee FM event in Music City will prepare you to take center stage in making the spaces you manage your tour de force.

Social Media


  • Join the conversation and share your experience on social media. Tag us at #WORLDWORKPLACE

  • LinkedIn & Twitter: @IFMA

  • Facebook: @InternationalFacilityManagementAssociation

  • Instagram: @ifma_hq

Marketing Kit

WW22 Logo


For use in print or on your website

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Add a banner to your website and link it to

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Email Badges 

Add a badge to your email signature to show your participation and encourage your members, customers, network to register.

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Social Cards

Share these social cards to promote the conference via your social networks to show that you’re attending, exhibiting, sponsoring or speaking.

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Customize for slide decks or presentations.

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Promo Videos

Encourage your network to participate in World Workplace 2022 by sharing these engaging promo videos on your social networks. 

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Talking Points

Thought starters to share your excitement for participating in World Workplace 2022. 

About World Workplace

IFMA's World Workplace® is the largest, most highly acclaimed FM conference in the world.

Established in 1995, World Workplace is the original forum for groundbreaking discussions on facility management and the wider built environment.

It's where all workplace professionals come to discover innovative FM technologies, build valuable relationships and sharpen essential skills.

When & where?

September 28-30, 2022
Music City Center
Nashville, TN, USA

Incomparable experience. Incredible value.

IFMA’s World Workplace has set the pace for others to follow since 1995. Some try to imitate but cannot truly replicate the original, all-encompassing learning and networking event for FM and the wider built environment.


Gather sought-after practices, breakthrough ideas and supersmart tools to help you adapt, manage and master change.


Build your network across disciplines and around the world, exchanging viewpoints, outlooks, methods and experiences.

Letting Loose

Come for the incredible conversations and information-packed sessions – stay for the 5-star restaurants, live music and world-class entertainment.

2022 Conference Theme: Take Center Stage

In the workplace arena, you want to be sure your performance gets a standing ovation. As the curtain lifts on FM’s shift from purely operational to indispensably strategic, there’s no business like know business. This year’s marquee FM event in Music City will prepare you to take center stage in making the spaces you manage your tour de force.

What to Expect at World Workplace 

  • 5,000 attendees

  • 70+ sessions

  • 100+ speakers

  • 300 exhibitors

  • 50+ product/service categories

  • 2 outstanding keynotes

  • 4 amazing facility tours

  • 2 facility field trips

  • Unlimited networking opportunities

World Workplace Featured Education Sessions

Case studies, panel discussions, lessons learned, goalsetting, and strategic planning tools built around three program pillars: Human Factors, O&M, and Sustainability 


I Can’t Hear You! Effective Communication in a World Full of Noise
Speakers: Trudy Blight, IFMA Fellow, CFM, FMP, SFP, PMP, BID, NCIDQ, LCM;
Kathleen Lausman, MBA, BES

Facility Information & Technology Management

Reimagining Buildings With AI and Digital Technologies
Speaker: Sudhi Sinha

Finance & Business

Using Your Capital Wisely: What Every FM Should Know About Operational and Capital Planning
Speakers: John Edwards, PE, CFM, FMP; Christopher Hodges, IFMA Fellow, PE, CFM, FMP 

Leadership & Strategy

Leadership Lessons: From Iraq’s Battlefields to America's Largest Facilities
Speakers: Jeffrey Jones, PMP, MBA, 6 Sigma MBB; Bryan Gray

Occupancy & Human Factors

Designing for Diversity, Equity and Inclusion: Steps to Creating Workplace Inclusion
Speakers: Kay Sargent, FASID, FIIDA, CID, LEED® AP, MCR/w, WELL AP;
Micki Washington, AIA, NCARB, IIDA, NCIDQ, LEED AP

Operations & Maintenance

Advanced Surveying: Technologies and Building Information Modeling for Asset and Facility Management
Speaker: David Headrick

Project Management

From Design to Construction: Successful Transition to Sustainable Operations
Speaker: John Rimer, CFM

View the full list of education sessions

World Workplace Featured Activities
Pre-conference Courses

A well-composed career plan – select from IFMA’s Real Estate, O&M, Finance & Business, Sustainability, Leadership & Strategy, and ProjectManagement courses and/or the CFM®
Exam Prep Workshop.

Expo Grand Opening

Music to the ear – The best in the business of FM support demonstrate tools, toys and tech to help you optimize your spaces; plus, daily prizes, Headshot Lounge, Education Arenas and more.

Welcome Reception

In perfect harmony – Jason Aldean’s Kitchen + Rooftop Bar and Luke’s 32 Bridge in the heart of Broadway host a Hoppin’ Honky Tonk party with live music, food and drink.

IFMA Foundation Event

Walk the line – Enjoy drinks, savory appetizers, line dancing and auction bidding under the stars of Nashville in the majestic Country Music Hall of Fame, all to
help make FM a career of choice.

IFMA’s Awards of Excellence

Glimpse FM masterworks – Celebrate colleagues, components and companies being honored for incredible achievements in the industry and association.

NEW! Explore FM

The FM profession is dynamic and constantly evolving as innovations are introduced to the industry. Explore FM brings together IFMA’s industry partners, councils and communities to share insights and growth opportunities you can apply to your career.

Learn more


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